About Intent HQ

Recognised by the Financial Times as one of the FT1000 Fast growing companies in Europe in 2022 and 2023, Intent HQ is a leader and innovator in Customer AI Analytics and Data Science with a blue chip international enterprise customer base and solid financial backing from our investors. Our mission is to become the world’s preeminent Customer Intent platform by bringing together privacy-first signals intelligence, proprietary behavioural AI/ML analytics & uniquely accessible enterprise insights into a single platform that organisations will use to build more genuine, sustainable and profitable relationships with their customers. Our initial focus solved problems for clients in the telecommunications sector, including Verizon & Orange. We have since expanded into the Financial Services, Retail and Social Media sectors including HB Reavis and Zurich Group as clients to name a few.

Our clients typically have tens of millions of customers and billions of interaction events each day. We have developed our platform to handle data at this enormous scale efficiently. Intent HQ is unique because we've focused on understanding customer interaction data. We do the hard-specialised work leaving our clients free to focus on integrating the insight into their business, with one Client seeing an additional £26m annual revenue as a result of using our products and services.

Intent HQ is an exciting place to work, we are very proud to have made our debut on the FT1000 Fastest Growing Companies in Europe for 2022 and 2023. We have a talented team of circa 110 people and growing, based in & around London, Barcelona, Lisbon, New York and Tel Aviv, collectively speaking over 15 languages!

Why Join Us?

• Exciting Work Environment: We work on cutting-edge technology at the intersection of AI and data analytics

• We are Winners: AI Company of the year 2024. Winners of Best inTech Employer Women in Tech awards 2022 & 2023 & awarded Highly Commended in 2024

• Growth Opportunities: Advance your career in a fast-paced, innovative industry

• Hybrid working 2-3 days per week in our London office 

The Opportunity

We are looking for a results-driven Product Marketing Manager on a fixed term 12 month contract to define and execute the go-to-market strategy for our innovative B2B AI platform. This role bridges the gap between product development and sales ensuring our solutions resonate with the needs of enterprise customers. You will excel at positioning technical products, crafting compelling narratives, and enabling sales teams with impactful tools, this role is an opportunity to shape the growth of an AI-driven future.

Key Responsibilities:

Product Positioning and Messaging

• Develop clear and compelling product positioning, value propositions, and messaging tailored to various customer personas and industries.

• Translate complex AI technology and features into customer-focused benefits and solutions.

Go-to-Market Strategy

• Lead the launch of new features and product updates, working closely with product, sales, and marketing teams to ensure alignment and success.

• Drive competitive analysis and market research to inform product development and marketing strategies.

Sales Enablement

• Create and deliver sales tools, including pitch decks, datasheets, case studies, and FAQs, to empower the sales team.

• Conduct training sessions to align sales and customer-facing teams on product capabilities, messaging, and target markets.

Customer Insights

• Collaborate with customers to gather testimonials, case studies, and success stories to showcase ROI and real-world impact.

• Conduct customer interviews, surveys, and feedback sessions to refine messaging and identify new opportunities.

Content Creation

• Work with the content marketing team to create high-impact collateral such as whitepapers, blogs, webinars, and thought leadership articles.

• Develop content that highlights the business value of AI in solving industry-specific challenges.

Demand Generation Support

• Partner with the marketing team to design campaigns that drive awareness, engagement, and lead conversion.

• Track and optimize campaign performance using analytics and customer data.

Collaboration

• Serve as the voice of the customer in cross-functional teams, influencing product roadmap and feature prioritization.

• Partner with engineering and product teams to stay informed on product updates and ensure marketing aligns with technical capabilities.

Qualifications, skills and attributes

Must-Have

• Experience: 5+ years of product marketing experience, preferably in B2B SaaS or AI/technology platforms.

• Technical Aptitude: Ability to understand and communicate complex AI concepts in a business-oriented manner.

• Marketing Expertise: Proven success in developing go-to-market strategies, positioning, and messaging.

• Communication: Exceptional written and verbal communication skills with the ability to engage both technical and non-technical audiences.

• Collaboration: Experience working cross-functionally with product, engineering, sales, and marketing teams.

• Project Management: Strong organizational skills and ability to manage multiple priorities simultaneously.

Nice-to-Have

• Background in AI/ML or data science technologies.

• Experience marketing to enterprise customers

• Experience marketing to customers Telco’s, Finance or Retail. or specific verticals

• Familiarity with tools like Salesforce, HubSpot, Marketo, or similar.

Reporting line:

Reporting to the Head of Product

Diversity & Inclusion

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practising diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning several consecutive Women in Tech UK Awards, under the 2023 Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we were awarded the Highly Commended award for Best in Tech employer (50- 250 employees) & our Head of Talent was awarded the Highly Commended award for Best in House Recruiter, a testimony to our commitment in this space.

Our Culture

Working for Intent HQ, you have the opportunity to work with cutting-edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family-friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards.

Benefits

• Flexible working
  
• Free breakfast daily (when in the office)
  
• 26 days holiday (increasing with service)
  
• Pension scheme
  
• Income Protection with Employee Assistance Programme
  
• Life Assurance
  
• Oliva Mental Health platform and counselling
• Higher than statutory maternity/paternity benefits
  
• Work socials
  
• Wellbeing programme
  
• Cycle to work scheme
  
• Training opportunities