The market opportunity

At a consumer level there’s an urgent need for relevance. At a business level, CMO’s are waking up to the value of their data. These two threads are coming together as marketers move beyond talking about personalisation and big data, and start delivering personalisation at scale.

At an Industry level:

• Marketing technology is focussed on Personalised messages in owned media

• Ad technology is focussed on Targeting messages in paid media

• What’s needed is a new combination of both of these (Mad-tech) focussed on personalised messages across ALL media

Achieving this means starting with the customer; understanding and predicting at scale, what matters to each person. It requires external pools of data tied to individuals and things, Human-like profiles and AI-based segments, bidding and content selection.

Intent HQ's mission & vision

IHQ’s vision is to be the “brain” that enables personalised messages across ALL media (and in time all Industries) driven by a single good profile that is as accurate as a close friend’s description of the person.

This involves tackling some seriously difficult problems, right at the cutting edge of deep customer analysis. We model user interests and behaviour, and apply this insight to solve challenging customer problems at scale. We are becoming the best in the world at what we do.

Senior Product Manager – Cloud Insight Team

Location: London - Hybrid

Reports to: Group Head of Product

Who We Are

Intent HQ is on a mission to transform human behavior signals into actionable insights and intent. We empower our clients to leverage data in a way that drives meaningful business outcomes while respecting privacy. Our Cloud Insight Team leads the charge in delivering innovative, scalable solutions that interpret complex data, generate timely insights, and fuel next-level customer experiences.

In This Role, You Will

Drive the Product Roadmap: Own and refine a product roadmap delivers value aligned with business goals and product strategy.

Champion the Customer: Advocate for user needs, gathering and analyzing feedback to make data-driven decisions.

Embrace Experimentation: Lead hypothesis-driven initiatives, run rapid tests, and iterate on findings to accelerate product-market fit.

Collaborate Cross-Functionally: Work closely with engineering, design, and commercial teams to deliver scalable, high-impact products.

Focus on Outcomes: Define and track leading metrics, measure success, and pivot quickly when experiments don’t meet expectations.

Employ GenAI: Explore and integrate generative AI capabilities into our product offerings to enhance insights and efficiencies.

Scale Seamlessly: Ensure solutions can be deployed to multiple customers and leverage third-party tech where it accelerates delivery.

Drive Commercial Impact: Understand ROI, support sales in articulating product value, and champion best practices that yield 10x results.

Who We Are Looking For

Visionary: You see the bigger picture and can articulate a clear strategy while connecting it to day-to-day execution.

Pragmatic Innovator: You balance bold ideas with practical implementation, stopping what doesn’t work and doubling down on what does.

Customer-Focused: You’re obsessed with understanding personas, their problems, and crafting solutions that create real impact.

Data Enthusiast: You believe in data-driven validation, continuously seeking ways to measure and optimize performance.

Team Player: You enjoy collaborating, learning from peers, and building a culture of continuous growth.

Curious: You challenge assumptions, dive into technical details, and thrive in ambiguity.

Tech savvy: You enjoy digging into technical details, and can quickly learn and adapt to new tools, systems, and concepts.

Skills and Experience Required

Product Management Expertise: Proven experience leading cross-functional teams in an agile environment.

Technical Acumen: Familiarity with cloud computing, data analytics, and emerging technologies like AI and machine learning.

Go-to-Market Execution: Proven track record of launching products, including defining value propositions and market positioning.

Analytical Mindset: Comfortable with data analysis, defining KPIs, and making decisions backed by quantitative and qualitative insights.

Excellent Communication: Able to inspire teams, present to stakeholders, and collaborate effectively across all levels.

Ideal Background

Experience with data-driven products, personalisation, or customer insights platforms.

Exposure to building scalable, multi-tenant solutions for enterprise clients.

Familiarity with hypothesis testing, rapid prototyping, or other lean experimentation frameworks.

Prior success in growing product adoption across diverse customer bases.

Our Culture

Working for Intent HQ, you have the opportunity to work with cutting-edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family-friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards.

Diversity & Inclusion

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practising diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning several consecutive Women in Tech UK Awards, under the 2023 Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we were awarded the Highly Commended award for Best in Tech employer (50- 250 employees) & our Head of Talent was awarded the Highly Commended award for Best in House Recruiter, a testimony to our commitment in this space.

Benefits

• Flexible working
  
• Free breakfast daily (when in the office)
  
• 26 days holiday (increasing with service)
  
• Pension scheme
  
• Income Protection with Employee Assistance Programme
  
• Life Assurance
  
• Oliva Mental Health platform and counselling
• Higher than statutory maternity/paternity benefits
  
• Work socials
  
• Wellbeing programme
  
• Cycle to work scheme
  
• Training opportunities